Fanta logo and symbol, meaning, history, PNG
- Download PNG Fanta Logo PNG Fanta, a soda drink from the Coca-Cola family of products, has a cheerful, full of energy logo.
- The brand has a long history, and so does its logo.
- Meaning and history The history of Fanta’s visual identity is one of the most intense and colorful in contemporary marketing history.
- 1962 — 1970 The redesign of 1962 brought a light blue and white color palette to the logo, putting a white sans-serif inscription in a title case on a rectangular blue badge with its upper bar arched down, resembling a smile.
- The black wordmark looked sleek and confident and was accompanied by three orange circles, arched over the bar of the letter “N”, representing oranges, the main drink’s flavor.
- 1980 — 1995 The redesign of 1980 changed black to intense blue, and orange to red, adding a smooth neat leaf to the oranges.
- 1997 — 2008 All the additional details were removed from the logo in 1997, only the blue wordmark stayed, but was redrawn in a modern and stylish way, with its thick letter lines a bit uneven and artsy.
- 1997 — 2004 The same logotype in a bit different shade of blue was diagonally placed on bright orange or yellow (depending on the drink’s flavor) background, having a stylized green leaf in a blue outline coming out on the letter “N”.
- 2004 — 2009 The logo was simplified in 2004, bringing back the blue wordmark and white background, but placing it diagonally, and adding a green leaf above the inscription.
- 2008 — 2010 By 2008 Fanta had spread around the world, offering consumers more than 70 flavors.
- In fact, the designers developed a whole range of branding elements ‒ shapes, colors and a playful lettering ‒ so that the company could use them in different ways according to the flavors and the audience.
- Surprisingly, the very word “Fanta” is a derivative from “Fantasy”, “Imagination.” Having received the task to create a short (no more than two syllables) and capacious name during the brainstorm, the workers of the German Coca-Cola company simply removed the “excess” syllable from the German word “Fantastik”.
- The result was pleasantly surprising – the original name encourages the client to play this game – to quench own fantasies with this drink.
- The new logo looked stylish and bright, being memorable and instantly recognizable all over the world.
- 2016 — Today The new geometry of the logo was adopted by the brand in 2016.
- The rounded shapes of the wordmark were switched to the square ones, and today’s Fanta logo boasts a bold and confident sans-serif inscription, where each capital letter in white featured a bold purple outline.
- The green leaf was also redrawn and enlarged, and now it is coming out from the letter “N”, directed up left.
- The logotype is placed on a solid orange circle, resembling sun, summer, and oranges, of course.
- Yet, they come to orange, blue, green and white.
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