Familia logo and symbol, meaning, history, PNG
- Download PNG Familia Logo PNG Familia is the name of the Swiss brand, which was established in the 1950s and is specialized in the production of healthy foods, based on muesli.
- Today the brand is considered to be the world’s most famous producer of muesli and healthy foods and uses only the finest ingredients in its products.
- Meaning and history The visual identity of the famous brand is an example of the traditional values and loyalty of the company to its roots and history.
- The logo, created for Familia in 1960, was modernized every ten years but got significantly changed just once, in the 2010s, keeping the recognizability and color palette of the original version 1960 — 1970 The original logo of the brand was introduced in 1960 and featured and blue and white composition, where four portraits were placed above the bold sans-serif inscription in the lowercase.
- The whole badge was now enclosed between two parallel horizontal lines, composed of numerous vertical sun different widths.
- The portrait was redrawn, having its contours cleaner and more modern.
- Now the whole logo was placed on a light blue house silhouette in a darker outline.
- It was a representation of life, love, caress, and warmth, a perfect image of a perfect household.
- The portraits got smaller and were now placed above the “ili” part of the inscription, which was also modernized and gained cleaner lines and more space between the symbols.
- The contour of the framing was redrawn and now the badge gained a smooth wavy underline.
- Executed in a rounded sans-serif typeface it made the logo even more friendly and welcoming.
- 2013 — Today The redesign of 2013 removed the portraits from the Familia logo, keeping only the logotype and a “house” framing.
- As for the color palette, it is now based on two shades of blue — the darker one for the inscription, and the lighter one for the roof and the underline.
- The typeface of the wordmark was changed to a more modern and bold sans-serif and the location — to a diagonal one.
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