Exxon logo and symbol, meaning, history, PNG
- Download PNG Exxon Logo PNG The Exxon brand is used by the US oil and gas corporation ExxonMobil for certain gas stations, motor fuel, and related products.
- The Exxon logo created by Raymond Loewy has not changed much since 1972.
- The name represented the phonetic rendition of the letters “S” and “O” in “Standard Oil.” If you’re looking for the roots of the current Exxon logo, you will find them in the emblem developed for the fuel.
- While the cursive script is in no way like the heavy glyphs of the current logo, you can still see that the palette is the same as is the structure featuring a prominent red wordmark in the center.
- The new brand identity was developed by industrial designer Raymond Loewy.
- In several versions of the logo, the double “x” was deliberately drawn in a way that makes it look similar to the double “s,” thus creating a strong link with the old brand Esso.
- There are versions, where the double “x” is positioned above or below the line, where it forms a mountain or a glyph similar to the “w.” The version with the double “x” forming a cross has a red frame and the word “ok” written next to it, which apparently means that this was the one approved by the client.
- You can also see the date, March 1966, in the lower right corner.
- While the company has never explained whether the design has a hidden meaning, there have been several interpretations (and even an anecdote).
- The message of this image is, therefore, “XX on empty.” According to this interpretation, the blue line stands for the lower portion of the gauge.
- Once a woman approached Loewy at a party and asked why he used the double “x” in the name (meaning “two kisses”).
- “This is exactly why I did it,” said Loewy.
- The colors grew slightly brighter.
- In 1972-2016, Exxon used a logo without the blue frame and bold line as an alternative one.
- 2016 (2014) In 2014, the company started to use a different version of the logo on signage for the canopy and pumps.
- The double “x” was moved lower – its ends weren’t above the top of the “E” anymore.
- In two years, when ExxonMobile was formed, the updated design became part of the new logo.
- The logo can be seen both with or without the strip.
- On the current version, the ends are just rectangular.
- Colors The roots of the red-and-blue palette go back to the 1926 Esse logo.
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