Expert logo and symbol, meaning, history, PNG
- Download PNG Expert Logo PNG Expert International GmbH is a consumer electronics retail chain operating in 20 European countries plus South Africa.
- The chain is headquartered in Zug, Switzerland.
- Meaning and history The company was founded in 1967 under the name of the Intercop GmbH.
- It adopted the name Expert International GmbH in 1971.
- There are quite a few unusual and interesting details in the Expert logo.
- At first glance, it appears quite generic with its unpretentious sans serif glyphs, which are slightly bolder than average.
- This approach adds some motion to the otherwise static design.
- Also, it resembles the symbols used on various devices for playing music.
- The symbol next to the wordmark features a white circle housing a six-pointed star.
- The star is symmetrical and is formed by two triangles and two arrowheads.
- The combination of the arrowheads echoes the shape of the letter “x” in the wordmark.
- This is how the authors of the design emphasized the meaningfulness of the symbol, and also added visual rhythm to the logo.
- We should add, however, that a six-pointed star (hexagram) already bears a heavy symbolic load.
- It has been used in Indian religions, as well as by Christians and Muslims, to say nothing of the extensive use in heraldry, theosophy, and occultism.
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