evolution history and meaning, PNG
- Download PNG Everlast Logo PNG Everlast is an iconic American sport brand, famous for its boxing and mixed martial arts apparel.
- It was founded in 1910 by Jacob Golomb and today is a part of Sports Direct group, selling its collections in over 70 countries across the globe.
- Meaning and history The company started as a manufacturer of boxing equipment in 1910, has grown into the iconic sportswear brand by today, with its logo, instantly recognizable across the world, and is synonymous with stylish and high-quality apparel.
- 1910 — 1978 The original Everlast logo was composed of gold and black badge, resembling a buckle on the boxer’s belt.
- It was a yellow rectangle, placed on a bigger one, in black, with stylized rounded bolts in the corners.
- The yellow part featured a thin horizontal oval in a double black outline, with the “Boxing Equipment” written along its upper part, and “New York, New York” — at the bottom.
- Under the logotype, the “EST.
- 1910” datemark was placed, also in black.
- 1978 — Today The redesign of 1978 simplified the iconic logo and kept only the wordmark, executed in the same style and typeface, with thick lines and massive square serifs.
- The black inscription was placed on a white background above an abstract emblem, drawn in black.
- The emblem featured a stylized letter “E”, which is diagonally oriented and has its horizontal bars alongside and sharpened, resembling claws and reflecting the label’s bangers is and powerful character.
- This version of the logo is still in use today.
- 2011 — Today In 2011 the logo was redesigned again, but all changes were made only to its color palette.
- The original style and composition remained the same, while the logotype became light gray, and the emblem — yellow.
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