Estee Lauder Logo
- You can notice them if you take a closer look at the different versions and compare them side by side.
- Meaning and history The roots of Estée Lauder Companies Inc. can be traced back to 1946.
- Today, it is one of the largest US companies specializing in the manufacturing and marketing of skincare, makeup, fragrance, and hair care products.
- You can come across two old logotypes.
- All the words are capitalized.
- There is also a version featuring the Optima font.
- You can notice elegant details, including the unusual ends and angles, as well as the difference in the widths of the strokes.
- Current corporate symbol At first glance, the Estee Lauder Companies logo as seen on the official website may look pretty similar to the old ones.
- And yet, you can notice it is far from being the same.
- The word “Companies” is of the same height as the writing “Estee Lauder.” While you can notice that some of the bars and curves are wider than the others, the difference is not as obvious as in the previous logos.
- While the overall style is pretty simple, you can notice the playful and elegant curve at the end of the “R.” Estee Lauder brand’s emblem The logo used by the Estee Lauder brand itself is slightly different from the logo of Estee Lauder Companies.
- To begin with, the type is by far simpler – it is a sans serif font without the decorative ends that can be seen on the older Estee Lauder Companies logo featuring the Optima font.
- In spite of its minimalism, the wordmark has an elegant touch due to the varying widths of the bars and curves forming the glyphs.
- Colors While you can come across an older version in dark blue, the current website features the Estee Lauder logo in black (the brand’s logo) or white (the corporate logo).
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