Esika logo and symbol, meaning, history, PNG
- Download PNG Esika Logo PNG Esika is the name of a cosmetic label from Colombia, which has a huge variety of products in its portfolio: starting with makeup and perfumes and finishing with personal care and accessories.
- The company is considered to be one of the market’s leaders in its country and is a part of the Belcorp Group.
- Meaning and history Esika even sounds bright, and its visual identity only elevated this sharp edgy, and crispy feeling the brand’s name evokes.
- Since the very beginning of the company’s history, red color was in its visual identity to represent the passion of the label and its love for the customers.
- Though the logo changed significantly throughout the years, it still has a playful and fresh mood, which the designer brought to the logo at the beginning of the 2000s.
- 2003 — 2012 The Esika emblem, introduced in 2003, was composed of a lowercase wordmark with the first letter placed on a solid red background.
- The main color of the handwritten inscription was black, and the whole logo was usually placed on a white background, so that made up the strongest and the most elegant color combination — red, black, and white, which stood for beauty, power, and trustworthiness.
- 2012 — 2019 The redesign of 2012 simplified the previous version of the logo, redrawing the wordmark in red color and removing the solid square.
- Now the lettering in a smooth and sleek sans-serif was placed on a white background and had its edges rounded, with the tails of the “K” elongated and curved under the letter “A”.
- 2019 — Today In 2019 the inscription changed its typeface to a modern simple and modest one — the letters gained straight cuts and traditional clean lines, while the scarlet-red shade remained the same.
- The line above the “E” became longer and thinner, looking edgy and cool.
- Font and color The Esika logotype in the lowercase is executed in a simple yet confident and solid sans-serif typeface, which is close to such fonts as Morí Gothic Semi Bold and Goldbill XL Medium.
- It looks modern and minimalist, yet needs no additional to be eye-catching.
- The red shade of the logo represents the brand as a powerful and passionate one and makes the logotype friendly and playful, showing the label’s value of beauty and its warm attitude to the customers.
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