Enron logo and symbol, meaning, history, PNG
- Its bankruptcy was preceded by a huge accounting scandal.
- Meaning and history Enron was established in 1985 as a result of the merger between two comparatively small regional companies.
- Sixteen years later, in 2001, the company had over 29,000 employees and a revenue of over $100 billion.
- Moreover, it was named the country’s “Most Innovative Company” by the Fortune magazine for six consecutive years.
- The so-called Enron Scandal, which was publicized in 2001, showed that the company’s financial condition was a creatively planned accounting fraud.
- While in the middle of 2000, the company’s stock price was US$90.75 per share, it became as low as $1 by late 2001.
- Enron logo The emblem featured a large letter “E” that was “standing” on its lower left end (as a result, all the bars were directed diagonally, instead of being directed vertically and horizontally).
- Along the left side of the “E,” the word “Enron” was written in an all-caps sans serif typeface.
- It looked like the letters of the company’s name were carrying the large “E.” The two parts of the design merged because of the lack of the left line on the “E” and because the top right end of the “N” was extended to form the lower side of the “E.” The name of the company and the lower part of the “E” were blue on the white background, while the top two bars of the “E” were red and green.
- The wordmark was in an unnatural, unstable position.
- While we can hardly suggest that was the company’s intention to make such an “unstable” logo, it looks like even the visual brand identity hinted at the problems awaiting Enron.
- About the author The Enron logo, which was introduced in 1996, has been known as the last major logo created by Paul Rand before his death.
- Paul Rand (1914 – November 1996) was a US art director and graphic designer, who created a lot of hugely popular logotypes, including those for IBM, UPS, ABC, and NeXT.
- Quite a few corporate identities created by Rand are still in use.
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