evolution history and meaning
- Download PNG Emirates Logo PNG Founded in 1985, the Emirates is the largest airline in the Middle East.
- The full name of the company is Emirates Airline.
- Meaning and history 1985 The original Emirates Airline logo was dominated by the company name in Arabic calligraphy.
- Both the versions featured a rather elegant style, although they remained perfectly legible.
- The design was developed by British firm Negus & Negus.
- The livery featured a fuselage and the flag of the UAE across the tail of the aircraft.
- Most people would not have spotted the difference unless they compared the two versions side-by-side.
- And yet, if you do place the original logo next to the current one, you will notice quite a few differences.
- Most importantly, the overall style has grown lighter and a little more elegant and luxurious.
- For instance, the “E” has just a single serif and elongated sharp ends.
- The way the ends of the letters are directed adds some dynamism.
- Font and color The fancy and unique logotype of the Emirates Airlines is executed in a title case of a custom typeface, where the elegant smooth letters have their lines slightly pointed to one side, which creates an image of delicate serifs and adds a sense of movement it the wordmark.
- Red, the main color of the Emirate’s palette, makes the logo look distinct and strong in a white background, evoking a sense of power, passion, and elegance, and showing the company as a constantly growing and moving one, with the value of beauty, style, and traditions.
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