Electrolux logo and symbol, meaning, history, PNG
- For the first half a century of its existence, the company used script logos resembling handwriting.
- 1901 — 1919 The original logo for Electrolux was created in 1901 and stayed with the company for almost twenty years.
- The graphical part of the emblem consisted of a globe patter on the upper parts and a sharp white star placed in the center and separating the upper part of the circle from the bottom one, which was colored black.
- 1919 — 1962 The redesign of 1919 simplified the visual identity concept of the brand and introduced a new logotype, written in a smooth and elegant typeface with softened angles and curved lines.
- The color palette still featured a combination of black and white and looked sophisticated and timeless.
- The name of the brand was split into two parts with “E” and “L” capitalized.
- 1962 — 1990 In 1962 the company adopts a new symbol for its visual identity and it becomes an inevitable and essential part of the brand for all the following years.
- In the circle, there was a black stylized image of a three-pointed star, which looked elegant yet progressive and chic.
- The nameplate in white was written over a horizontally stretched black rectangle and placed under the emblem.
- 1990 — 2011 In 1990 the colors of the wordmark got reversed and now it was black lettering on a white background color which was placed on the right from the emblem.
- 2011 — 2015 The emblem becomes the main hero of the Electrolux visual identity in 2011.
- The monochrome color palette, which was in use by the brand since the very beginning, worlds greatest for the abstract geometric composition of its icon and traditional lines of the inscription.
- 2015 — Today The redesign of 2015 brought a new typeface to the Electrolux visual identity, replacing the chic and elegant serif font with a modern and custom sans-serif.
- Font The typeface featured both on the Electrolux logo itself, as well as the company’s other visual communications, is a custom font called Electrolux Sans.
PNG Design and Logo Download
