El Pollo Loco logo and symbol, meaning, history, PNG
- Some of the distinctive features present on most of the versions have been the combination of yellow and red as well as the unusual shape of the logo.
- Meaning and history The first location opened in Guasave, Sinaloa, Mexico in 1974.
- The chain started working in the US in 1980.
- As a result, two independent restaurant chains appeared, each controlled by a different company: El Pollo Loco, Inc. (the US) and El Pollo Loco, S.A. de C.V. (Mexico).
- 1974 The original El Pollo Loco logo features the name of the brand in large red letters inside an unusual shape.
- El Pollo Loco, Inc. 1980 The rectangle-circle hybrid shape is positioned horizontally.
- The letters have been slightly pulled away from each other (although they still overlap).
- The colors have grown brighter.
- The type is now a playful and casual one.
- The article “El” has grown smaller – it is squeezed near the border.
- 2010 The style of the “EL” has grown somewhat closer to the rest of the text, and there have been a couple of other subtle updates.
- 2018 The design has gone through a complete overhaul dropping the familiar hybrid shape and the palette.
- 2019 The chain has returned to the yellow-and-red palette and hybrid shape that has been characteristic of the El Pollo Loco logo for years.
- Video
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