ECCO logo and symbol, meaning, history, PNG
- Gradually, the company evolved into what it is now – a globally known manufacturer of shoes, bags, small leather goods, and accessories.
- Emblem evolution The earliest logo featured the original name of the brand, the word “Venus,” in a bold serif type.
- The lettering was placed inside the tail of a five-pointed falling star or comet.
- On the whole, the emblem had a lot of sharp angles, so the overall impression was sharp and dynamic.
- A new era in the history of the ECCO logo started when the lettering “Ecco let” appeared on it.
- Now, you could see the word “ecco” in black lowercase letters and the word “let” in white with a black outline.
- This time, the typeface was much softer than its predecessor.
- Current symbol All the glyphs of the current wordmark are based on a circle shape.
- And yet, none of them is actually a circle.
- Even the “O” has a small white gap on its top right part.
- The initial letter, “e,” also has a small white gap.
- This time, it’s placed on the top left part, which creates a visual “rhyme” with the “o” and helps to make the emblem more recognizable.
- For instance, on the anniversary logo, the glyph “0” in the figure “50” had the shape of a ring with a white gap.
- In other words, it looked identical to the letter “o” on the main ECCO logo.
PNG Design and Logo Download
