evolution history and meaning, PNG
- It was founded in 2004 under the auspices of Belgasprombank and is limited to operations in Belorussian roubles.
- The system allows its clients to make financial transfers and manage an electronic wallet with the help of a smartphone.
- In 2017 the company announced that in the future its services would be rendered to legal entities only.
- Meaning and history The first version of the system’s logo, which was created in 2004, was rather playful.
- It contained only the name “EasyPay”, the first half of which was made up of letters in joyful font each having its own colour.
- In January 2018 the logo was changed.
- The new version is much more elegant and modern in comparison with the previous one.
- It still has the name of the system, but this time the two halves are separated by a stylized human figure symbolizing the system’s client.
- The new font of the wordmark is strict and tasteful.
- The colour palette used for the inscription “EasyPay” of the earlier versions included red, honey-yellow, green and blue used for each letter of the word “Easy” respectively.
- The second part of the wordmark was in green.
- Nowadays, the colours are black for the wordmark, blue for the human figure and orange for its head.
- The old wordmark was made in specially designed font most similar to commercial FF Prater Block Std Regular.
- The modern version uses commercial font Myriad Pro Italic.
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