evolution history and meaning
- Download PNG EasyJet Logo PNG EasyJet is the brand name of the EasyJet Airline Company Limited.
- It is a British low-cost airline with its headquarters at London Luton Airport.
- The glyphs are plump and rounded – you will not find a single acute angle.
- Probably the most unusual part of the wordmark is that it has the lowercase initial and the capitalized “J” in the middle of the word.
- While this approach is hardly grammatical, it does make sense in terms of symbolism and visual illusions.
- It creates upward motion symbolizing the way an aircraft moves, which is a beneficial association for an airline.
- EasyJet also uses an icon featuring the lowercase “e” (similar to the one in the logo) inside an orange circle.
- You can see this version on the official website, for instance.
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