evolution history and meaning, PNG
- Meaning and history 1964 — 1977 The official part of the Duracell visual identity has always been composed of a monochrome wordmark, which changes its typefaces and contours throughout the years, but the most recognizable part of all brand’s campaigns is a funny pink bunny, who was first introduced in the 1980s and became a globally recognized symbol of energy.
- The first logo for Duracell was introduced in 1964 and featured a white nameplate with a tagline and an emblem, placed inside a black horizontally stretched rectangle.
- The wordmark was composed of all-capitals lettering in cans serif with wide and a bit extended letters, and an “Alkaline Battery” inscription under it, executed in the same typeface but with narrower sharper and less space between the symbols.
- As for the emblem, it was a black “Mallory” logotype with a black horizontal line above it, placed inside a white rectangle.
- 1977 — 1985 In 1977 the logo was simplified to just a “Duracell” lettering on a black background.
- The inscription was executed in a refined sans-serif typeface with smooth clean lines and traditional shapes.
- 1985 — 1988 The new custom typeface appears on the Duracell visual identity in 1985.
- Bold black sans-serif inscription had all of the letters with traditional shapes and neat contours, but the “R” was modified and became the most eye-catching element of the emblem.
- All letters remained unchanged except for the “C” which became wider and more square.
- The only letter made the whole inscription look different — it became more powerful and progressive and started evoking a sense of strength and confidence.
- On some of the versions, the pink bunny was placed above the iconic Duracell gold and black battery with white lettering on it.
- 2013 — Today In 2013 the contours of the wordmark have been refined and cleaned.
- The Duracell logo we all can see today is composed of a very elegant and delicate wordmark with solid letters and smoothly rounded angles.
- It is timeless and minimalist, yet shows the brand as the reputable and serious, and the one that is constantly growing and changing.
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