Ducati logo and symbol, meaning, history, PNG
- The first Ducati logo was designed based on the original company’s profile — radio production.
- 1935 – 1940 The brand gets a new logo design in 1935.
- The color palette remains unchanged.
- 1940 – 1955 For the next 15 years, the brand uses different versions of the text-based logos.
- It features a bright green and red circle with an enlarged letter “D” on the right side and a laurel wreath on the left.
- The same year one more logo was designed — a shield with a Ducati motorcycle pictured on its top, a checkered ornament and a wordmark in a traditional typeface.
- This logo was executed in a monochrome color scheme.
- 1967 – 1975 The Ducati visual identity from 1967 was composed of a black wing in a white outline with italic lettering of the wordmark on it.
- It was an elegant logo, smooth and fine one.
- It is a contemporary and powerful design, which is simple and masculine.
- In 1993 the elephant is removed from the logo, but the shadowed bold lettering remains, just the color of the outline is switched to a lighter tone.
- 1997 – 2009 The logo from 1997 is composed of a bold red wordmark, executed in a Universe Italic font and a black emblem on its left, depicting a circle with a white vertical line, which resembles a coffee bean when it is right to part — a stylized letter “D”.
- 2009 – Today The redesign of 2009 brought Ducati a new logo, which is composed of a shield with a curve line, which is a graphical representation of the earliest Ducati wing, and the wordmark executed in a strong and confident typeface.
- The red and white color scheme of the Ducati logo is a symbol of the passion and energy of the powerful and influential brand.
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