DoubleClick logo and symbol, meaning, history, PNG
- The company is mostly known for the development of ad services for the world’s largest corporations.
- Meaning and history The DoubleClick visual identity looks laconic and professional.
- The DoubleClick logo is composed of an emblem and a wordmark with a tagline on its right.
- The emblem features an image of two intertwined circles of two different shades of green.
- They resemble the infinity symbol and represent natural energy and progress.
- The “by Google” tagline in the smaller size of the lettering uses a lighter shade of gray and balances the two shades of green in the emblem.
- 1996 — 2007 The brand was launched with a rather simple logo.
- The letters were based on the square with rounded corners.
- Above the black word “click” in the name, the same word was repeated in smaller brown glyphs.
- 2007 — 2010 The type became lighter and lost its serifs.
- All the glyphs were lowercase.
- The font grew even lighter, and the lettering “by Google” appeared.
- 2015 — Today The DoubleClick logo is simple and modest yet reflects the company’s values of innovations and its professionalism and authority.
- Being a Google product, DoubleClick has a visual identity that accents more on the advantages of the brand, than on its design and this is what makes the company one of the market’s leaders.
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