Doritos logo and symbol, meaning, history, PNG
- Download PNG Doritos Logo PNG Doritos is a brand of tortilla-chips, manufactured by Frito-Lay.
- The history of its logo design can be split into two periods — the square one, which started in 1964, and the triangular one — started in 1994.
- 1964 — 1973 The Doritos logo created in 1964 was executed in yellow and red and boasted a playful geometric banner, composed of four yellow and three red rectangles with were jumping above the line.
- 1973 — 1979 The logo for Doritos, designed in 1973, featured a bright yellow and orange composition with brown inscription.
- Each of the letters of the wordmark was placed in its own rectangle.
- As for the whole badge, it still featured a serif inscription with the letters placed on rectangles, which this time is executed in yellow and red with some black accents.
- The wordmark is also colored black and gets a thin white outline.
- 1994 — 1999 The redesign of 1994 brought an iconic triangular image to the Doritos logo.
- Now the black serif inscription with a triangular spot above “I” was outlined in yellow and accompanied by a red and embellished emblem on the left.
- The emblem featured a solid yellow shape, repeating the shape of the famous chips, and thick red contouring, also triangular, which had a bold red line coming out of its peak at the bottom, underlining the whole wordmark.
- 1999 — 2000 In 1999 the color palette of the logo was switched: the whole image was now placed on a black background, with the wordmark turning white.
- 2000 — 2006 The black background gets a triangular shape and a blue outline in 2000.
- The tagline is removed, and the wordmark is being refined, gaining a red outline and thinner lines, which add a more modern and stylish look to the image.
- 2004 — 2013 In 2004 another logo for the iconic Chips brand was created, but this version was only in use across North America.
- 2007 — 2013 The logo, introduced in 2007, had all the contours modernized and thickened.
- The triangle got a bold blue outline, and the inscription — a modern italicized sans-serif typeface, which looked professional and solid.
- The geometrical dot above the “I” was now colored yellow.
- 2013 — Today The Doritos logo we all can see today was designed in 2013 and comprised a white sans-serif inscription with a double black and red outline, enclosed in a triangular frame, which is executed in gradient orange, red, and yellow, representing flame.
- The emblem looks strong and remarkable, showing the progressive character of the brand and its confidence.
- It featured a red triangle, placed on a white background, and the bold black inscription “Logo Goes Here” in an extra-bold sans-serif typeface.
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