Domino’slogo and symbol, meaning, history, PNG
- Meaning and history Since the rename of the DomiNick’s Pizza into Domino’s in 1965, the visual identity of the company has always had a domino image in it.
- For the first years, it was a red and white composition, which started using blue in the 1970s, and this traditional tricolor scheme became the main chain’s signifier.
- 1960 – 1965 The original banner of the company featured a monochrome banner with the “DomiNick’s” lettering in cursive placed above the “Pizza” in bold capitals of a modern sans-serif font.
- 1965 – 1969 The company was renamed Domino’s in 1965 and the need for the new logo appeared.
- This is when the new visual identity concept was introduced: a red wordmark with a bold black “Pizza” tagline was placed on the left from the red and white emblem, depicting a domino with solid white dots.
- This version of the logo stayed with the brand for four years.
- 1969 – 1975 The redesign of 1969 brought a new color to Domino’s palette — a bright blue.
- And for the first years, Blue was used only for the lettering, which was executed in an extra-bold sans-serif and placed on the right from a red and white domino emblem.
- The new composition featured a square with its left part replaced by a red and white domino figure, and the right half in light blue with the white inscription placed on it vertically.
- 1996 – 2012 The emblem got inclined to the right and turned into a rhombus in 1996.
- 2012 – Today The redesign of 2012 placed the light blue “Domino’s” wordmark on the right from a diagonally located red and blue rectangular emblem with three white dots — two on the blue part, and one — on the red.
- Color The color scheme has stayed basically the same since 1960, with a couple of shifts in the shades.
- The eye-catching combination of red, white and blue colors is highly noticeable in itself, yet the shades used in the current Dominos Pizza logo are rather discreet.
- Video
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