Discover logo and symbol, meaning, history, PNG
- Download PNG Discover Logo PNG Discover is a credit card brand used mostly in the US.
- 1985 Sears, a US chain of department stores, introduced the Discover card in 1985.
- The central “O” was a yellow circle resembling the sun, while the filling of the other letters looked like the fading colors of the sun during the sunset.
- The gradient went from yellow in the glyphs closest to the “O” to red in the initial and final letters.
- The palette looked impressive on the black background.
- The typeface combined rather sharp ends with softly rounded angles of the letters.
- The most unusual letter was probably the “S,” which seemed to have been squeezed between its neighbors with effort.
- 1996 The designers made the palette of the Discover Card logo nobler by adding a slightly muted gold/brownish nuance.
- The “S” got more space and started to look more generic.
- 2001 The logo now featured black letters on a white background.
- 2012 The designers made the orange of the “O” more saturated.
- The center of the letter is now not white but orange.
- While the gradient is still there, it is less noticeable – it’s just a subtle shift between the yellowy tones in the lower right part of the circle and the brownish top.
- On the acceptance mark, the Discover logo is paired with an orange corner.
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