evolution history and meaning
- Download PNG Diesel Logo PNG Diesel is a famous Italian brand of jeans and casual fashion label, that was established in 1976 by Enzo Rosso.
- Today the iconic brand is one of the most loved and respected jeans label in the world, and is highly recognizable due to its style and celebrity advertising campaigns.
- Meaning and history 1978 – 2004 You can come across an old version, where a red “D” icon is added to the bold wordmark.
- Apparently, it symbolizes a tomahawk (a reference to their Mohican logo).
- Yet, here, the letters are higher, which makes the design lighter.
- The brand has a rich history and its name is one of the legends of a casual fashion industry.
- It has two options of the color palette — a classic monochrome, with black lettering, and red and white color scheme, where the white wordmark is placed in a red background.
- Red color symbolizes energy and progress of the brand, while white add a sense of expertise and authority.
- The bold and grotesque font of the all-caps nameplate is Franklin Gothic Extra Condensed, which was designed by Morris Fuller Benton.
- The Diesel logo is classic and timeless due to the typeface and color palette.
- During its history, brand had a few different logos, one of them was a memorable image of the Mohican, enclosed in a circle with “Diesel Only The Brave” lettering around its perimeter.
- Each of the symbols of the brand’s wordmark can easily live on its own, making a minimalist icon with a strong masculine character.
- The Diesel typeface looks pretty close to such fonts as FF Signa Pro Extended Extra Black, Nuber Next Black Extended, and Cairoli Classic Extended Heavy.
- Though the official version of the logo is executed in a monochrome palette, the classy and timeless combination, it can sometimes be accompanied by red details or background, which elevates the passionate and rebellious character of the brand, showing it as young and progressive.
PNG Design and Logo Download
