Dick’s Sporting Goods logo and symbol, meaning, history, PNG
- Download PNG Dick’s Sporting Goods Logo PNG Dick’s Sporting Goods is the name of the most popular sports equipment retail company in the United statesman which was established in 1948.
- Today the company has almost one thousand sports shops across the country and has its place in the Fortune500 list.
- Meaning and history 1948 – 1958 Dick’s Sporting goods was established in the 1940s under the name Dick’s Army & Navy, and it obviously specialized in clothing and accessories for military men.
- The first logo was a simple wordmark, where the “Dick’s” inscription was placed vertically under the 90-degree angle to the square with the “Army & Navy” wordmark was placed in two levels.
- It was a minimalist logo, which still looked bold and solid.
- 1958 – 1980s The name of the company was changed to Dick’s Clothing & Sporting Goods then years later, in 1958.
- And for the next thirty years, the retailer used another text-based logo, executed in red.
- It was a diagonally placed “Dick’s” lettering in a bold sans-serif typeface, with the “clothing & Sporting Goods” in lowercase placed on the right and set in two levels.
- The logo was pretty modest and minimalist, yet due to the use of bright colors, it was bright and instantly recognizable.
- The new insignia was composed of a horizontally stretched rectangle in calm green color with white geometric lettering on it and a small emblem, replacing the comma between “Dick” and “S”.
- The emblem was a stylized image of four different sports balls in white, orange, and black.
- The “Clothing & Sporting Goods” tagline was placed under the main wordmark and executed in thin white lines of a traditional sans-serif.
- The name of the company was changed to “Dick’s Sporting Goods” in the same year, so the lettering on the logo followed this change.
- The green rectangle gained a thick framing in another shade of green, while the whole inscription now has a thin black outline and a delicate dark shadow, which adds volume and dynamics to the logo, and makes it look more three-dimensional.
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