evolution history and meaning
- Download PNG Diageo Logo PNG Diageo is a British multinational alcoholic beverages company, created in 1997 by Wolff Olins after the merger of Guinness and GrandMetropolitan.
- Diageo is the second largest distiller in the world and has over 200 brands in its portfolio, including Smirnoff, Johnie Walker, Guinness and Baileys.
- Meaning and history Diageo is an “umbrella name” for business divisions in international markets.
- So the logo has to be simple and clean, as the main role is given to the managed brands logos.
- As Diageo’s portfolio is really impressive and all the brands are steeped in heritage, craftsmanship and authenticity, and each has its own story to tell.
- The brands ambition is to be one of the best performing, most trusted and respected consumer products companies in the world.
- The purpose of Diageo is to celebrate life, every day, everywhere.
- The Diageo logo reflects their positioning as a young company with a fresh and modern style.
- It’s monochrome color palette and distinct typeface make the brand look strong and clear and develop a contemporary visual style.
- The custom typeface is based on the Futura Family fonts, the closest in the range is Futura Medium.
- The previous Diageo logo was executed in Pictorial Carmine color on a white background and was too plain.
- So the brand decided to create a more sophisticated and cleaner style, to harmonize the Diageo look and feel across the board and strengthen the brand.
- As a result, Diageo got a consistent brand refresh, that helps it to be recognized and respected alongside other Diageo brands.
PNG Design and Logo Download
