DHL logo and symbol, meaning, history, PNG
- Download PNG DHL Logo PNG The DHL logo hasn’t changed that much over its more than 50-year history.
- And yet, although it has preserved its basic structure and style, there’s still certainly been an evolution regarding the color scheme and the design of the elements.
- Meaning and history While the company was established in 1969, its roots can be traced back to the early 1960s.
- After he graduated, he started DHL together with two co-founders.
- It earns about €1.5 billion annually.
- The letters “DHL” have been bold to make them better legible and italicized to add some dynamism.
- Also, there’ve always been additional elements to create a sense of speed.
- On the original logo (1969), the company name was white, while the background was bright red.
- 1983 – 2002 In 1983, the company started its intra-US expansion , which coincided with the introduction of a new logotype.
- Also, the color scheme was inverted: the letters were now dark, while the background was white.
- There’s every possibility that this move was supposed to make the logo better legible without the need to spend so much paint.
- Also, as the brand was to be introduced to more and more new customers, the lettering “Worldwide Express” became part of the logo, which was to explain the company’s business to those unfamiliar with the DHL abbreviation.
- 2002 – Today By 2002, the company was purchased by Deutsche Post and became its division called Express.
- Colors The bright yellow and red featured on the DHL logo are close to Pantone 116 and Pantone 200.
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