evolution history and meaning, PNG
- Download PNG Deuter Logo PNG The “d” dominating the logo of Deuter bears a double meaning.
- On the one hand, it is the initial of the word “Deuter,” on the other, it symbolizes the brand’s best-known product.
- It looks like the shade of the first “d.” The similarity with the shade is reinforced by the colors: the color of the “background” “d” is typically lighter than that of the letter placed at the forefront.
- What is more important, the glyph is not just the initial of the company’s name but also the symbol of its core product, the backpack.
- It features a friendly sans with playful glyphs.
- The “d” and the wordmark are placed inside a trapezium with rounded corners.
- However, you can often come across a Deuter logo without the trapezium.
- 1919 — 1985 Around a hundred years ago, the company used a logo showcasing a hand pointing up, at the “Deuter” wordmark.
- 1985 — 2011 The redesign of 1985 introduced a modern and progressive logo for Deuter.
- It was a lowercase black inscription in an extra-bold sans-serif typeface with rounded open contour letters.
- The wordmark was placed under a “DD” monogram, also in the lowercase.
- 2011 — 2020 In 2011 the color palette of the Deuter visual identity was switched to a calmer one.
- The “DD” monogram in white and gray was now placed on a solid blue crest on the left from the rounded extra-bold inscription in a slightly modified sans-serif typeface.
- 2020 — Today The redesign of 2020 introduced a completely new Deuter badge, in a new darker blue shade and with the new symbols.
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