Dell logo and symbol, meaning, history, PNG
- Five years later, the iconic “slanted E” emblem appeared.
- The emblem featured solid letters in dark blue color.
- The typeface acquired a thinner look.
- The visual identity history of Del has been pretty constant from the end of the 1980s, but before the company used two different versions of the logo, and the very first was designed for PC’s Limited, the original name of Dell, established in 1984.
- 1984 — 1987 The initial logo, created for PC’s Limited, featured a bold black logotype in all capitals, executed in a narrowed sans-serif typeface with very thick lines of the letters.
- The wordmark was placed on the right from an abstract geometric emblem, consisting of a square figure formed by numerous black lines.
- The monochrome color palette of the company’s visual identity made it look strong and professional, reflecting the purpose and essence of the brand.
- The elegant capitalized logotype in black was executed in a fancy serif typeface and placed between two blue horizontal lines.
- 1989 — 2018 The intense blue color became the main one in the Dell color palette with the redesign of 1989.
- This badge became iconic and was in use by the company until 2018, though even today the brand has its modified version as the primary one.
- 2010 — 2016 The iconic blue logotype executed in Futura Extra Bold font was enclosed in a circular frame, drawn in the same shade of blue.
- The new figure balanced the sharp and strict look of the letter-lines and made the image more stylish and smooth.
- There were some minor changes done to the inscription itself: more space was added between two “L”s and the lines of the wordmark became a bit thinner.
- 2016 — Today The De logo was redesigned again in 2016 to celebrate the company’s merger with EMC.
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