evolution history and meaning
- Meaning and history 1935 – 1951 The very first Datsun logo featured a very elegant and powerful composition of a solid red circle (The main symbol of Japan), and a bright blue horizontally stretched rectangle with white lettering, placed over the circle.
- The white “Datsun” wordmark was set in the uppercase of a bold serif typeface, which was balanced by a thin white framing of the blue rectangle.
- 1951 – 1963 The redesign of 1951 introduced a new concept for the Datsun visual identity.
- The upper part of the emblem contained a bold stylized “Datsun” inscription in white.
- The custom sans-serif typeface looked sleek and progressive.
- 1963 – 1965 In 1963 the Datsun logo was changed again.
- 1965 – 1970 The logo, used by the Japanese brand in the 1960s featured a bold uppercase logotype in the gold-yellow shade.
- It was a light gradient gray horizontal over with red and black contours repeating the shape of the main badge in the middle part and a white ExtraBold wordmark set horizontally over the badge.
- The thick and massive serif letters of the inscription were outlined in light gray.
- The red color left the Datsun emblem, being changed to gradient blue, which makes the emblem three-dimensional and dynamic.
- Its typeface now features thinner lines and black shadow.
- The color palette was switched to gradient silver, balancing the framing.
- The Datsun logo from 2014 looks like many other car logos, it lost its bright individuality but gained universality and confidence.
- It represents a strong and stable brand, which is focused on quality and aims to evoke a sense of trust and reliability.
PNG Design and Logo Download
