evolution history and meaning
- It was founded in 1979 in Hawaii.
- Today the brand is a part of Altamont Capital Partners and is very popular and recognizable all over the world.
- Meaning and history The name of the brand comes from Hawaiian Pidgin English “da kine”, which means “the kind” or “any kind”.
- It is a brand for active people, who enjoy sports and spend their time outdoors.
- The Dakine logo is composed of a wordmark in a monochrome palette.
- Its custom typeface is bold and unique.
- Thick lettering with distinct lines looks great in black color, which adds strength and reliability to the brand.
- The simplicity of the color scheme reflects the Dakine target to provide the best quality products for its consumers, without distracting on unnecessary detail.
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