evolution history and meaning
- Download PNG Daihatsu Logo PNG Daihatsu is the name of one of the Japanese automaking company, which was established in 1907 as Hatsudoki Seizo Co, and started its path from producing engines and three-wheeled cars.
- After the war, the brand replaced the “E” with hieroglyphs, as a tribute to its country and the company’s patriotism.
- 1951 – 1957 After the name and specialization of the company were changed in 1951, the first Daihatsu logo was introduced.
- It was a horizontally stretched oval frame with bold lettering inside.
- The red and white color palette was sometimes switched to red and blue, which looked calmer and more elegant, while the original combination made a simple and soft badge look powerful and confident.
- 1957 – 1974 The red and white color palette, used for the first Daihatsu logo stayed untouched after the visual identity redesign in 1957.
- 1974 – 1998 The iconic Daihatsu symbol we all know today was created in 1974.
- It was a stylized letter “D” with its right rounded part extended and slightly narrowed, and its vertical left bar was composed of two bold lines.
- The symbol resembles a flying rocket and represents speed, progress, and power.
- Executed in white and placed on a red rectangle, the “D” was complemented by a red wordmark, placed under the emblem.
- It was written in a solid sans-serif, where all capital letters featured bold lines and clean contours.
- 1998 – Today The redesign of 1998 changed only the wordmark, the emblem, and the color palette remained untouched, which is understandable, as it is a perfect representation of the brand’s purpose and values.
- Font and color After the redesign of 1998, the Daihatsu lettering gained a new style.
- It is still written in a simple sans-serif, but with its letters narrowed and angles softened.
PNG Design and Logo Download
