evolution history and meaning
- Download PNG DAF Logo PNG DAF is one of the most famous European brands of trucks, which was founded in 1928 in the Netherlands.
- Today the brand is a part of Paccar and has its production facilities in Europe and the U.K.
- Meaning and history DAF’s original name was “Commanditaire Vennootschap Hub van Doorne’s Machinefabriek” (which can be translated as “Hub van Doorne’s automobile limited partnership”), after its founder Hubert Van Doorne.
- The current name, DAF, appeared in 1932 as an abbreviation for Doorne’s Aanhangwagen Fabriek.
- 1928 – 1989 Similar to two names, the company had two different visual identity concepts during its history.
- The first logo was created in 1928 and stayed with the brand for almost sixty years.
- The original DAF logo was composed of a rounded emblem with the steering wheel image inside and two stylized wheels.
- The DAF wordmark was arched and placed above the emblem.
- 1989 – Today The original DAF color palette featured white, red and blue, the traditional tricolor, symbolizing professionalism, energy, and quality.
- The color palette is the only thing remained untouched after the only logo redesign, held in 1989.
- The current DAF logo, created in 1989, featured a bold thick wordmark in a custom sans-serif typeface with straight lines and sharp angles.
- The letter “A” is open, which adds dynamics to the logo.
- The blue lettering on a white background is accompanied by a thick red underline, adding passion and power to the logo.
- The DAF visual identity is laconic and bright, perfectly reflecting the company’s profile and authority.
PNG Design and Logo Download
