evolution history and meaning
- 1966 – 1978 The original UAP logo was composed of a traditional crest with a black top part and a thin silver outline.
- The black banner of the badge comprised a sleek silver lettering in a custom typeface, with the unique contour of the “A”.
- 1978 – 1990 The badge became three-dimensional and the color palette was simplified to black and silver in 1978.
- Executed in metallic gray, the eagle was now more abstract, as well as the mountains it was standing on.
- Though with the new color scheme the “UAP” lettering became more visible and eye-catching.
- 1990 – 1997 After the acquisition of the marque by Renault in 1990, the UAP name was changed to Dacia, and the new badge was introduced.
- The body of the crest was plain black, comprising white old-style lettering on its upper part and a double black and white outline.
- 1997 – 2003 The monochrome palette of the Davis logo was replaced by blue and white in 1997.
- The iconic letters “A” still featured the same recognizable contours.
- 2003 – 2008 2003 was a year of big changes for the Dacia visual identity.
- Though the color palette remained the same — blue and white, and the shape of the crest was only slightly refined, the mood, style, and character of the badge became completely different.
- It is a modern interpretation of the classic crest, executed in glossy metallic color with smooth sleek contours.
- Above it, there is a blue “Dacia” inscription in a soft modern sans-serif.
- 2020 The redesign of 2020 has introduced a simplified Dacia logotype, which was taken from the previous version.
- This time the clean and smooch uppercase inscription was placed not on a silver emblem, but a plain white background, and the new minimalist approach of the brand showed its ability and willingness to change and adapt to modern trends.
- The new logo is composed of an abstract geometric emblem placed above the stylized logotype in all capitals.
- Both elements of the visual identity are executed in solid black thick lines with numerous sharp angles and slightly extended contours.
- The new Dacia emblem boasts a composition of two mirrored “C”-like symbols, placed back-to-back.
- But the contours of the letters are cleaned and modernized, being rounded and extended.
- The silver and blue color palette of the badge is one of the most popular combinations among not only car brands, but also technology and electronic companies, as this scheme evokes a sense of high quality, trustworthiness and responsibility.
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