Costco logo and symbol, meaning, history, PNG
- Download PNG Costco Logo PNG Although the Costco logo has stayed mostly consistent in its overall look, there have been quite a few changes in the details.
- Meaning and history One of the world’s largest retailers, Costco Wholesale Corporation manages a chain of membership-only warehouse clubs.
- Since 1983, it has always been dominated by the name of the brand given in large red block letters.
- Yet, this didn’t make the legibility much better.
- The light blue wordmark was used until 1997 when all warehouses turned into Costco Wholesale.
- It was founded by James Sinegal, who was an ex Sol Price’s employee, and Jeffrey H. Brotman.
- The original Costco logo used the same approach as the Price Club but eliminated its drawbacks.
- First, it was red, which made the wordmark eye-catching and looked more unique than the black-and-white color scheme of the Price Club’s logo.
- Also, there was enough breathing space between the glyphs, which made the wordmark better legible even at larger distances.
- In some stores, this logo was used until 1997.
- Although the glyphs were still lower than the initial, they grew closer to it, which improved the legibility.
- A blue horizontal bar appeared below the wordmark.
- On the other hand, we can’t but mention that the color of the bar was pretty much like the color of the second Price Club logo.
- 1997 – Today Both the Costco and Price Club warehouses received a new name, Costco Wholesale.
- The logo, however, preserved its overall look.
- The designers used Futura Extra Bold Oblique as an inspiration but slanted and extended the glyphs.
- Symbol The 1993 update brought about a new italic typeface and a blue line under the word “Costco”.
- In the 1997 logo, bold letters were used, while the word “Wholesale” appeared under the name of the company.
- Font The typeface featured on the latest Costco logo is a version of Futura Extra Bold Oblique.
- Color Red and white has been the basis of the Costco logo starting from the very first version.
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