Converse logo and symbol, meaning, history, PNG
- Meaning and history Probably one of the most famous footwear brands in history, Converse boasts an instantly recognizable visual identity, which was first designed in 1963.
- The logo, created in the 1960s, has been reflected in every new version, celebrating the traditions and history of the company.
- In 1932 the brand started producing All-Star shoes, which became incredibly popular, so the company began adopting the Star symbol for its visual identity, until finally in 1962 the first official logo was created.
- 1963 — 1977 The logo from 1963 featured a “Converse” inscription in the lowercase, placed on the right of the simple black star emblem.
- 1977 — 2003 The redesign of 1977 brought a new powerful image to the company’s visual identity.
- The emblem was placed above the bold wordmark in all capitals with the letter “N” in the lowercase.
- In the same year, the company creates an additional logo, where the black star is placed on a white background without any framing.
- The wordmark on its left is written in the same style as in the main logo, but has a white star in the center of the letter “O”.
- The inscription still uses all capital letters, except for “N”, and was executed in a similar style as the one from the previous logo.
- The lettering was written in a modern and strong sans-serif typeface, which is very close to Zoria Bold font.
- The additional logo featured an enlarged black star without any frames, and the wordmark under it, executed in a bolder typeface.
- It was a black star, placed near the chevron, pointing right.
- As for the wordmark, it was placed under the emblem and executed in the same style as the previous versions.
- The black wordmark with a white star, placed inside the letter “O” is now the main logo of the brand.
- The strong signature typeface and iconic star symbol — a combination, which is instantly recognizable all over the globe.
- 2017 — Today The redesign of 2017 is a mixture of the emblem from the 1970s and the wordmark from the 2010s.
- The star with a chevron is back to the Converse visual identity, while the iconic lettering was replaced by a completely new style.
- The inscription is now written in all capitals of the sans-serif typeface, which is close to Typold Extended Black font.
- The letters have enough space between each other in order to create a sense of freshness and light.
- Colors The Converse logo boasts a simplistic design, which has proved to be effective in all aspects.
PNG Design and Logo Download
