evolution history and meaning, PNG
- Today the bank successfully operates not only in European countries but has its subsidiaries on different continents.
- There were different styles and color palettes adopted for the Commerzbank logo, from classic seals to modern abstract symbols.
- Let’s check the development of the German bank’s visual identity below.
- The monogram was changed to “CPB”, and the typeface used for it got bolder and stricter, with all the cursive style gone.
- 1958 – 1971 Another old version of the logo featured a large “C” topped with a pair of wings.
- Below, the lettering “Bank” could be seen.
- The wing design was inspired by the Ancient Roman myths about Mercury, the messenger of the gods.
- The introduction of the wings logo took place the same year when the bank changed its name to Commerzbank Aktiengesellschaft.
- The choice of the wings and Mercury theme could be explained by the fact that Commerzbank was founded primarily by Hamburg merchants and private bankers.
- 1972 – 2008 The design was inspired by the wind rose.
- It looked like four letters “V” sharing the same circular center.
- In the years leading to the introduction of the new logo, Commerzbank signed a cooperation agreement with several European banks, and the four winds were supposed to demonstrate that Commerzbank and its partners are open to the world.
- There were at least three versions of this design.
- In another logo, the winds were yellow on the white surface.
- There was also a version where the winds were yellow with blue trim.
- The ribbon design seen on the current Commerzbank logo was borrowed from the logo of Dresdner Bank.
- According to the company, each of the three segments of the ribbon has a meaning: they represent employees, customers, and business partners.
- Color While you can come across older versions of the Commerzbank logo in green, the current ribbon is yellow.
- This color is part of the company’s heritage.
- Company overview While Commerzbank AG was founded in 1870 in Hamburg, Germany, today its headquarters are located in Frankfurt am Main.
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