Clorox logo and symbol, meaning, history, PNG
- Meaning and history The visual brand identity consists of two logotypes: the brand’s logo and the corporate logo.
- Brand’s logo 1914 The original Clorox logo was a white rhombus with a thick black border.
- 1942 The name of the brand grew even more prominent because the text next to it became smaller.
- 1947 The colors were inverted (the center grew black, while the trim grew white).
- Corporate logo From 1914 to 1942, the company typically used the same emblem as the brand.
- The text, which cluttered the old versions, was replaced by “The Clorox Company.” The rhombus was white with a thin black border.
- In the new corporate logo, the colors were inverted.
- The central part of the rhombus grew white, while the trim was black.
- 1987 The designers replaced black with blue making the emblem lighter.
- The blue also added the “clean” message as blue is the color of the water.
- The type grew lighter.
- Yet, in the case of the brand’s logo, the type is narrower and bolder than in the corporate logo.
- Colors The corporate Clorox logo relies on the combination of blue and green.
- The combination of colors in the brand’s logo also includes blue as the “clean” color.
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