Citibank logo and symbol, meaning, history, PNG
- Download PNG Citibank Logo PNG Citibank is an American banking corporation, which was established in 1955 in New York.
- The timeline of the bank’s logo can be divided into two periods — the era of First National City Bank, from 1955 to 1976, and the Citibank period, which started in 1976, with the company’s rebranding.
- The company, named The First National Citibank, was formed in the same through the merger of the First National Bank and The National Bank of New York, two strong financial institutions.
- The logo was composed of a bold traditional wordmark with some old-style details in the typeface of cursive “The” and “of New York”, and an ornate seal on the left.
- It was a strong and elegant logo, which showed a powerful and confident financial company, evoking a sense of trust and seriousness.
- The wordmark was now written in a sans-serif font, with a delicate small tagline, saying “ the Leader in Worldwide Banking”.
- The cursive lettering from the original logo was gone, now the wordmark only consisted of “First National City Bank” in all capitals.
- The new emblem features the image of the globe with a wind rose symbol on it.
- 1965 – 1976 In 1965 the logo was redesigned again, the tagline was removed and the wordmark was now set in two levels, having the emblem on its left side.
- 1976 – 2002 The name of the company was changed to Citibank in 1976.
- They kept the emblem from two previous versions of the visual identity but modified it.
- The rose wind was now drawn in white and placed inside a black circle, and the “Citibank” wordmark was executed in all caps and italicized, located on the left of the symbol.
- This version of the visual identity was designed by Dan Friedman from the New York-based Anspach Grossman Portugal agency.
- 2000 – Today The company merged with Travelers insurance group in 1998 and started working on the new visual identity in collaboration with the famous Pentagram agency.
- Travelers Group had a very remarkable and recognizable logo — a red umbrella, symbolizing protection and security.
- Paula Scher, one of the Pentagram designers, created a very minimalist logo, which instantly was accepted by the company and became one of the most iconic emblems in the modern history of visual identity design.
- The logo featured a lowercase “Citi” lettering which a red arch, starting above the first “I” and finishing above the last one.
- Letter “T” in this construction resembled a handle of the umbrella but was colored white, like all the other letters of the wordmark.
- The white, blue and red color palette of the iconic logo is a representation of trustworthiness, professionalism, and loyalty of the financial institution, it was aiming to evoke a sense of protection and reliability and to make the bank’s customers feel confident and comfortable.
- In 2002 the company started using a “Citibank” inscription instead of “Citi”, but the style of the lettering and the red emblem remained untouched.
PNG Design and Logo Download
