Cisco logo and symbol, meaning, history, PNG
- The company is known for its software and hardware for networks for commercial and personal use.
- Meaning and history The visual identity of one of the most influential IT companies in the world is a tribute to the city where it was born and a reflection of the founder’s’ value of their roots and heritage.
- The company, named after the city of San Francisco (its slang name was “Cisco”), got its first emblem designed in 1985.
- The idea of the logo came to John Morgridge, the first CEO of the company, who was inspired by the iconic Golden Gate Bridge, connecting San Francisco to Marin County.
- The bridge is a symbol of connecting the world and moving from the past to the future.
- In the case of the company, the connection is being made with the help of technologies and innovations.
- The white image was placed on a sea-blue rectangle, and the red “ciscoSystems” inscription was placed under it.
- The sea-blue, white and red color scheme of the new logo represented the power and passion of the company, along with such qualities and loyalty and responsibility.
- 1996 — 2006 The logo was refined in 1996.
- The color palette remained the same, but the sea-blue got a darker and more luxurious shade.
- While the white lines became more distinct and solid, the inscription was moved above the rectangular emblem and now featured two capital letters — the first “C” and “S” in “Systems”.
- The logo from 1996 looked more confident and professional than the previous one, perfectly reflecting the main principles and essence of the IT corporation.
- Nine rounded vertical lines became bolder and the bottom edge of the “bridge” was not straight anymore.
- The red “Cisco” inscription is all capital letters that were executed in a bold and modern sans-serif typeface, which is very similar to Ricardo Extra Bold font with thick lines and distinct edges of the letters.
- The nameplate is well-balanced and has a lot of space between the letters, which adds a sense of freshness and progress to the whole image.
- 2013 — Today In 2013 nothing but the color palette was changed.
- The Cisco logo is one of the modern examples of minimalist yet meaningful logo, which brilliantly reflect everything about the company, starting its location and profile and finishing with the area of its products and its main principles.
- As far as the company’s name was just the short version of the word “San Francisco”, originally it was written using the lowercase “c”.
- The logo features the bridge made up of several vertical bars and the company name underneath.
- Colors The Cisco logo comes in red and blue.
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