Cigna logo and symbol, meaning, history, PNG
- Download PNG Cigna Logo PNG Cigna is a health-care organization, which was established in 1792 in America and is specialized in medical insurance services.
- Meaning and history The visual identity of Cigna has had a few redesigns throughout the company’s history, and some truly outstanding icons were created for a famous American insurance company.
- 1982 – 1993 The very first visual identity design for Cigna was fully based on the wordmark.
- It was a monochrome badge, where the bold white lettering in all capitals was placed on a black horizontal rectangle and underlined with the thin white line.
- The inscription was executed in a modern sans-serif typeface, with the letters placed close to each other.
- 1993 – 2011 The redesign of 1994 brought a completely different style and mood to the Cigna visual identity.
- The emblem depicted a white tree of life placed on a calm-blue square background with rounded angles.
- The capitalized lettering had its first letter “C” enlarged, which made the whole logo look more professional and confident.
- There was also a monochrome version of the Cigna logo, which was usually accompanied by a delicate and cursive “A Business Of Caring” tagline in smooth thin lines.
- It was now composed of a stylized abstract structure, resembling a man with his hands up, and numerous green leaves above him.
- Font and color The neat and bold Cigna logotype is executed in a modern sans-serif typeface with rounded shapes of the letters and fancy angles.
- The typeface was designed exclusively for the insurance company, though it is based on one of the traditional fonts, like Myriad Pro and Rolphie.
- The bright and vivid color palette of the Cigna visual identity is built on green blue and orange shades, placed on a white background.
- The colors in the logo stand for energy, growth, and success.
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