evolution history and meaning
- The fashion house was established in 1952 and today is owned by Richemont Group.
- Meaning and history Chloe is a luxury.
- It is a sophisticated brand with a light character and elegant signature design.
- The Chloe visual identity is text-based but looks complete and remarkable.
- The wordmark, executed in a classic vintage-style typeface with curved lines and diagonal cut on the letters’ peaks, is a reflection of romantic character and tenderness.
- The brand uses two colors in its visual identity, which are always alternated in the logo — light-beige or black, both are used on a white background.
- Light beige in combination with white is a pure and fresh combination, which evokes a peaceful and delicate feeling.
- The bold lines of the wordmark look more distinct and stylish.
PNG Design and Logo Download
