Chipotle logo and symbol, meaning, history, PNG
- Download PNG Chipotle Logo PNG The current Chipotle logo is not only appetizing, but also meaningful as it features the chili pepper after which the restaurant chain was named.
- The uneven letterforms created a papyrus-like impression, which was emphasized by the color contrast (the white lettering on the black background).
- The logotype had an unusual retro feel emphasized by the asymmetrical shape of the black box in which the text was placed.
- 2009 – Today In the course of time, the company switched to a roundel logo with a pepper in the middle.
- The pepper was white, with several red strokes inside.
- The emblem was encircled with the words “Chipotle Mexican Grille” in white on the black background.
- While the company typically makes its advertising materials in house, the 2009 logo was developed by the San Francisco-based firm Sequence.
- In contrast to the previous version, which looked as if it had shrunk a bit, the one designed by Sequence fits the circle better.
- The thickness of the white letters, the white circle, and the pepper outline is almost identical, which gives the logo a more professional feel.
- Font While the earliest version of the wordmark featured a custom script, for the following variation the designers opted for a more traditional type looking very much like Bank Gothic.
- The 2009 Chipotle Mexican Grill logo seems to feature a customized version of the Gotham Bold typeface.
- Color In the 2009 Chipotle logo, the black of the previous version was softened up to a dark red.
- The palette also features a saturated medium red (Hex: #8C1505 or #A81612, according other sources).
- The white letters and the outline of the pepper stand out on the red background.
PNG Design and Logo Download
