Chili’s logo and symbol, meaning, history, PNG
- With almost every new version, the chili pepper was growing more visible.
- Meaning and history 1975 The first location started working in a converted postal station on Greenville Avenue in Dallas, Texas.
- The original Chili’s logo featured the name of the brand in rather plump and playful lowercase letters.
- You could feel the casualness of handwriting in it.
- The apostrophe was replaced by a tiny chili pepper.
- 1983 The letters lost some of their casual style, although they still looked pretty friendly.
- The “H” and “L” were connected with each other.
- The distance between the letters (especially the second “I” and the “S”) grew smaller, while the writing “Grill & Bar” appeared inside an ellipsoid below.
- The pepper was redrawn, due to which it got a more playful and appetizing look.
- 2011 The company began rolling out an updated version of its chili pepper logo in the fall of 2011.
- The pepper was redrawn.
- Now, the stalk formed the apostrophe, due to which the design grew cleaner.
- The 2011 Chili’s logo was developed by Tesser Inc, a firm that was also behind the Del Taco rebrand.
- Video
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