Chick-fil-A logo and symbol, meaning, history, PNG
- Download PNG Chick-fil-A Logo PNG The logo of the Georgia-based fast food restaurant chain Chick-fil-A gives a clear hint about the restaurant’s “chicken” specialization.
- Meaning and history The visual identity of Chick-Fil-A is based on a laconic yet powerful color combination of red and black, which can make any lettering and images modern and strong.
- 1967 – 1970 The initial logo of the fast-food chain was introduced in 1967 and only stayed with the brand for three years, though it was a fun and brilliantly executed badge, composed of a black and red chicken’s head in profile, placed on the left from the handwritten logotype with the letter “A” enlarged and colored red.
- The chicken was looking to the right and was drawn in caricature manner, with a smiling face and cunning eyes.
- 1970 – 1985 The redesign of 1970 brought Chick-Fil-A its iconic logo the whole world knows today.
- The stylized letter “Cl had a black open black on its left, a small red eye inside and four solid red ovals above it, making up a bird’s profile.
- 1985 – 1998 In 1985 the color palette of the logo was slightly changed colors by making the shade of red darker.
- This didn’t affect the look of the emblem or its recognizability, just made it look more balanced and professional.
- No black details are left on the emblem, and the new red and white palette looks powerful and passionate, representing the brand’s love and warmth, it tends to give to its customers.
- Old mascot The chain’s original mascot, the anthropomorphized chicken, was called Doodles.
- In the course of time, he was replaced by a cow, and yet, he still appears as part of the “C” on the logo.
- Emblem and advertising disputes The Chick-fil-A chain is notorious for its extra-protective policy concerning its branding, which has been referred to as “corporate bullying.” In particular, quite a few businesses received cease and desist letters from the company for using the “eat more” phrase, which is part of the Chick-fil-A’s slogan “eat more chicken.” Interestingly enough, the company actually managed to successfully protest not less than thirty opponents who used the “eat more” phrase.
- The casual lines create a relaxed, laid-back mood.
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