Inspiration – Chicco Logo Facts, Meaning, History & PNG

Chicco Logo

Chicco logo and symbol, meaning, history, PNG

  • Download PNG Chicco Logo PNG Chicco is an Italian company producing toys and clothing for kids.
  • While some brands keep experimenting with their visual brand identity all the time, the Chicco logo has remained pretty much the same over its more than 60-year history.
  • Meaning and history 1958 – 2005 Chicco was established in 1958.
  • Firstly, it is the playful and bold type.
  • While the shape of the majority of the letters is rather simple, the way they are positioned (above and below the line) creates a fun effect that brings to mind childhood, the age when you never care to place things (and letters) in a straight line.
  • Another important part of the visual core is the palette: the combination of red, the specific shade of blue, and white.
  • In a way, the “i” here looks like an exclamation mark turned upside down.
  • Chances are, most customers didn’t even feel the difference.
  • Yet, if you compare them side-by-side, you will immediately notice the fact that the shape of the emblem has grown more rounded.
  • The design team has added a gradient to the red dot to make it better merge with the blue background.
  • While the “h” used to have a longer left end, the current version has a longer right end.
  • A less obvious alteration has taken place in the shape of the glyphs.
  • They have grown slightly narrower, leaving more breathing space.
  • As a result, the Chicco logo looks less cluttered than its predecessor.

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