evolution history and meaning
- Meaning and history Chevrolet, known around the world as Chevy, has an iconic logo with a rich history.
- Chevy’s logo is one of the most recognizable in the world and is considered to be the classics of the brand identity design.
- The logo, which had a nickname “bowtie”, hasn’t changed much through the history.
- It was designed by the brand’s founder, Willian Durant, in 1913.
- The Coalettes logo was a slanted bowtie with a bold, graphic look.
- The color scheme of the first emblem’s version was light blue and gold with a white and gold lettering.
- The wordmark was placed on the horizontal line of the Chevrolet cross.
- 1934 – 1940 The color scheme of the logo changed to monochrome and the typeface became more modern, while the letter’s – bigger.
- 1940 – 1945 The Chevrolet logo from the 1940s featured a simple uppercase black lettering in an elegant serif typeface, with the letter “V” in the middle of the nameplate enlarged and looking like a stylized Victory sign or a bird.
- The color scheme changed to red and while, with the emblem placed on a rounded red background.
- The cross is now white with the red italicized wordmark on it.
- It is executed in monochrome, with thin lines of the bowtie contour and bold italicized wordmark.
- 1976 – 1988 The logo was painted blue again, but now with a thin white framing from the inside of the bow and the black shadow.
- 1988 – 2002 The Chevy logo is now composed of a single emblem, the wordmark is gone.
- The color scheme of the cross is blue and red on a black background.
- 1994 – 2001 The redesign of 1994 introduced a modern three-dimensional version of the Chevrolet emblem.
- This black logotype in a custom typeface with smooth thick lines, and some of the letters connected, looks chic on almost any background and can be seen in metal on the cars of the brand, or in plain black on posters and printed materials.
- 2013 – Today The latest redesign, introduced in 2011 to celebrate the company’s 100 anniversary, kept the gold color of the emblem, but made it more luxurious, by thickening the silver framing.
- The Emblem Chevrolet’s bowtie emblem is a wide, stylized cross.
- Chevrolet cars have been associated with the iconic bowtie emblem since 1914, when it first appeared, which makes it one of the longest-standing logos in history.
PNG Design and Logo Download
