JPMorgan (Chase) logo and symbol, meaning, history, PNG
- Download PNG Chase Logo PNG Chase (JP Morgan Chase bank, N. Headquartered in Chicago, Illinois, it has a staff of about 240,000 employees nationwide.
- Meaning and history The very intense history of the Chase logo redesigns is explained by the frequent name changes of the bank — it started in 1799 as Manhattan Company, which became Chase National Bank in 1877, and later, in 1955 was renamed into Chase Manhattan World-Wide Banking, which grew into Chase Manhattan Bank in 1961, and finally turned into Chase.
- 1877 – 1955 The name of the bank was changed to The Chase National Bank in 1877 and the logotype was redrawn.
- Again, it was simple lettering, set in three levels, with the bold and solid nameplate on top, executed in a sleek serif typeface, the tagline in all capitals, and the bank’s address on the bottom level, also in capitals.
- The “World-Wide Banking” in all capitals of a lightweight sans-serif typeface was written over the globe, and “Chase Manhattan” in serif font was enlarged and placed in the USA image, in white.
- That was the first logo with graphics.
- 1961 – 1976 The iconic octagon symbol we all can see today was first introduced in 1961.
- The logo, created by Chermayeff & Geismar & Haviv design bureau was composed of a capitalized inscription in sans-serif, set in four levels, and a multicolor emblem on the right.
- The emblem featured a hexagon with a white square in the middle.
- The frame of the emblem was composed of four rectangular trapezoids in black, lilac, brown, and light green.
- Later in the same year, another version of the logo was introduced — the hexagonal emblem in monochrome, with its trapezoids in black, and the inner pet and separation lines in white.
- 1976 – 2005 In 1976 the color palette of the logo was changed and the lettering — shortened, according to the new bank’s name, Chase.
- The white wordmark was now set on a rectangle, with its wide upper part in blue and a bottom thin one in red.
- 2005 – Today In 2005 the Chase logo was simplified and drawn in a new color palette, with the wordmark in black placed in a white background, and a light blue emblem on its right.
- The light blue and white emblem is slightly smaller than the lettering, and looks elegant and tender, standing for loyalty and reliability.
- The bank’s name was shortened to “Chase”, and the logo was subject to the change too.
- The octagon was still there, except it changed color to white.
- Shape The current Chase logo consists of the company name followed by the octagon.
- Colors The company name is written in black, and the octagon is blue.
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