Charmin logo and symbol, meaning, history, PNG
- 1928 – 1940 The original Charmin logo was designed in the 1930s and featured a cursive wordmark with the curved letter “C”.
- 1950s – 1959 The signature white and blue color palette appeared with the redesign of the 1950s.
- The white lettering was placed on a bright blue background, composed of two shades.
- 1960 – 1964 The redesign of 1960 made the inscription bolder and more modern — it was a sans-serif logotype with its jumping title case letters executed in intense blue and outlined in white.
- On the product packaging, the lettering was accompanied by a sweet image of a baby boy playing with the brand’s paper.
- 1964 – 1970s In 1964 Charmin kept the logotype from the previous version but accompanied it by the additional lettering written in white on a thick wavy blue line in a white outline.
- The graphical element was placed above the upper left part of the inscription.
- As for the packaging design, the brand started using a photo of a baby instead of a drawing.
- The letters were set in one line and written in bold white sans-serif lettering placed on a dark blue background.
- 1990s – 2003 In the 1990s the brand changed its color palette from blue to red and redesigned the logotype, placing it in a wavy red background and writing it in rounded sans-serif letters, which evokes a tender and caring sense.
- This version of the logo stayed with the label for almost a decade.
- 2003 – 2012 In the 2000s brand got a new style of the lettering – bold and smooth with light blue shades.
- The Charmin logo today looks fresh and pleasant, evoking a sense of comfort and quality.
- It shows the brand as a reliable and safe and keeps the traditions of the company.
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