ChapStick logo and symbol, meaning, history, PNG
- Today the brand is owned by Pfizer and specializes in the production and distribution of lip balms with different flavors.
- The branded balms are sold all over the globe.
- The Chapstick logo does.
- Despite its strict and minimalist color palette, the brand’s visual identity is memorable, solid, and modern.
- The Chapstick logo is composed of a wordmark, which can be placed in three ways — on black lip-shape emblem, inside a stretched rectangle with rounded angles, or on a plain white background.
- The italicized lettering evokes a sense of movements and growth, while the smooth lines and delicate contours add femininity and elegance to the whole image.
- As for the “boring” color palette, monochrome is considered to be the strongest color combination, reflecting professionalism, power, and loyalty.
- Its huge advantage is that it looks confident on any background and balances any ornament or pattern of the product’s packaging.
PNG Design and Logo Download
