Caterpillar logo and symbol, meaning, history, PNG
- Today the company is one of the world’s leaders in its segment, distributing its products across the globe.
- Some of the logos were a graphical interpretation of the company’s name, while others were completely name-unrelated, but represented a powerful and professional brand.
- 1925 — 1931 The very first logo of the company was composed of a wordmark in two color variations — black on white, or red on gray.
- The logo stayed with the company for quite a short period and was just the first try in the list of numerous logotypes and emblems.
- The wave logotype was replaced by a stricter and a more traditional one.
- The red title case inscription in a stylish serif typeface with rounded horizontal bars of both letters “R”, was based on a traditional font, such as NoraPen Medium or Gianotten Pro, but with some lines modified.
- 1932 — 1939 The color of the logotype was changed to black in 1932.
- And since that time until 1957, the company has had about three different versions of the inscription, all of them in monochrome and more or less the same style, but by 1957 the inscription gained a narrower and more compact sans-serif font, which looked modern and strong.
- 1939 — 1941 The majority of the customers probably wouldn’t have noticed the update unless they compared the two versions side by side.
- To begin with, the proportions of the letters were slightly different.
- 1957 — 1967 The redesign of 1957 completely changed the style of the Caterpillar logo.
- The black inscription in all capitals was now written in an extra-bold sans-serif typeface, which is very similar to Filmotype Ford, with its thick lines and distinct contours.
- 1967 — 1989 The redesign of 1967 brought the first emblem to the company’s visual identity.
- Now the logotype was accompanied by a moss-green square with a white circle on it.
- On some versions the emblem, placed on the left of the logotype, was executed in a black and white color palette, perfectly balancing the lettering.
- For the icon the company uses only “CAT” lettering with a triangle, executed in a black, white and yellow color palette, symbolizing strength, confidence, and energy.
- Emblems One of the most attractive logo concepts was created more than a decade before the “crawling” Caterpillar logo was introduced.
- It featured the word “Tracklayers” inside a caterpillar track.
- Shape Today’s Caterpillar logo is the same old company name with a yellow triangle buttressing the letter “a” (the first one).
- The black color symbolizes perfection, elegance, and power.
PNG Design and Logo Download
