Caterham Logo and symbol, meaning, history, PNG
- Download PNG Caterham Logo PNG Caterham is the name of an automaking brand, which was established in the United Kingdom in 1973.
- The company is specialized in the design and production of sports cars, which are considered to be one of the best in the world.
- In 2010 the brand was acquired by Team Lotus.
- Meaning and history Being a part of the luxury Lotus Group, Caterham has its visual identity based on the corporate style — the green and yellow color palette of the circular badge and white lettering on it.
- The white “Caterham” inscription in a bold serif typeface is arched on the upper part of the yellow framing, balancing the yellow and white central element of the emblem.
- The combination does not leave any doubts about the brand’s affiliation with Lotus.
- The newer version of the Caterham logo depicts a white circular badge with a black outline frame, modern black lettering on its upper part, and a solid black number “7” placed on the triangle.
- The badge is accompanied by the “Made in a Great Britain” tagline written in all capitals along the bottom part of the frame.
- The typeface from the new minimalist logo of the brand is also used on the “Caterham Cars” logotype, which is written in monochrome and set in the uppercase.
- Font and color The Caterham inscription from the green and yellow iconic badge is executed in a bold and classy serif typeface which is very similar to such fonts as ITC Souvenir Greek Demi and Bogue Bold.
- While the new logotype is written in a completely different font with a very progressive and free mood.
- The letters of the refreshed wordmark are also capitalized and slightly italicized, and they use a custom typeface with is close to Hyperspace Race Extended Bold Italic but with the edges of the letters cut diagonally and sharpened.
- The green, teal low and white color palette of the original Caterham logo is a tribute to Lotus a legendary luxury car brand.
- This combination of colors stands for energy, vitality, and success, and evokes happy and very energetic feelings, showing the brand as a growing, developing, and a brave one.
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