evolution history and meaning
- Today the company operates mainly through its online platform, offering a wide range of kids’ sleepwear and basics, along with footwear and accessories.
- The online store orders can be delivered internationally (more than 80 countries).
- Meaning and history Carter’s is mainly known for designing apparel for newborns and toddlers.
- And the brand’s visual identity is bright yet evokes a sense of tenderness and care.
- The Carter’s logo is composed of a wordmark, which is written in all the lowercase lettering, using a modern sans-serif typeface with full and rounded lines.
- The bright blue color of the nameplate looks fresh and friendly, representing the experienced and trustworthy brand, which wants their little consumers to get the very best.
- There is also a tagline under the wordmark, “ babies and kids”.
- The Carter’s logo is bright and crispy.
- Despite its simple shapes, it evokes a kind and playful feeling yet shows the brand as professional and confident.
- It is a perfect choice of the color palette for the kids-wear brand.
- Font The wordmark in the lowercase is executed in a traditional sans-serif typeface, which is similar to one of the Avenir Family fonts.
- Review Carter’s is a company with a rich and intense history and a very good reputation.
- One of the biggest kidswear manufacturers and retailers in the United States, it sells its products through more than one thousand brand stores and almost 20 thousand department stores in North America and Mexico and successfully operates through its online platform.
- The online retail platform offers delivery across the USA and Canada, as well as Mexico.
PNG Design and Logo Download
